Using a job application to actually prove to an employer how good you are in your role may seem like a meta impossibility, but that’s exactly what Matt Epstein has accomplished.
Touting himself as a product marketer and digital strategist, with “a moustache that makes angels weep,” Epstein has created the ultimate online application on several platforms in his quest to join the Google product marketing team.
In his now-famous video, Epstein assures viewers that he’s more than a man with a strip of fake facial hair. In between shots of scotch, underwear lounging scenes, pedicures, and a display of the finer things in life, Epstein humourously engages his audience with his credentials while convincing the Google team he can add value to their business.
Beyond the video, Epstein has leveraged Twitter, Facebook, LinkedIn, and a personal website called GooglePleaseHire.Me (oh, and there’s also the giant cardboard cutout of himself he FedExed to Google). Within two days his video had over 90,000 views, and he had 60 interview requests, stories on major news blogs and web sites, and phone calls with hiring managers from Google, Microsoft, and Amazon.
Admittedly, Epstein has spent a lot of money on his application ($1,200 so far), but according to his blog, he’s happy with the results. Remaining optimistic about the process, he’s noted that potential employers have been fair about the steps involved in the interview process—no one’s handed him a golden ticket just yet.
While not every job seeker can take the PR approach, there are things you can do to give your application a little extra kick to get noticed.
Matthew has provided Google with a quick and easy way to learn more about his candidacy through his web site, which hosts his video, resume, recommendations, and links to his social media profiles. Without these solid credentials to back his application, his video probably wouldn’t inspire the same kind of reaction.
A little creativity can go a long way. While not everyone can market themselves with a fake moustache, Epstein has completely tailored the application to Google, using a little bit of wry humour to keep viewers entertained. Not only did it work for Google, but it inspired 60 other hiring managers to pick up the phone.
Last but not least, Epstein’s been making noise, keeping up his application with different ways to tell Google how much he wants a job there. However, what’s smart about his approach is that he’s not constantly bombarding the hiring manager with requests for an interview—instead, he’s kept the momentum going on his blog, and with a little help from the media. Your application probably won’t make it to TechCrunch, but there are other ways to show an employer you’re still interested.
In the end, it will be Epstein’s credentials and interview skills that determine whether or not he actually lands his dream job, but he certainly fulfilled his goal of getting Google’s attention with a dynamic online-based application. Will he get the job? My bet is yes and you can follow his journey as he goes through the motions with Google.
You can now create your own landing page for applications with Vestiigo, check out our new Career Pages tool to learn how you can get the attention of hiring managers.
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